Elder abuse and neglect: change starts here

Elder abuse and neglect takes many forms.

MSD Hamilton girls for WEAAD

It might involve physical and emotional control. It might involve using someone’s money without their knowledge or consent.

More than 2,000 cases of physical, financial and emotional neglect of older people are referred to prevention services each year.

We all deserve dignity and respect, whatever our age.

Elder abuse and neglect is a universal issue.

It's happening in our communities and it's in our hands to change this.

Initial findings from a new survey 'Attitudes Towards Ageing' shows there is a high level of respect for seniors and they are valued across the generations.

But one in ten of those aged 75-plus reported feeling lonely or being socially isolated.

Photo: MSD employees in Hamilton help raise awareness by wearing purple.

Shine a light

Elder Abuse week 15-22 june

World Elder Abuse Awareness Week  is 15-22 June.

This is when we shine a light on this issue and the role we can all play in addressing elder abuse and neglect.

Communities and individuals around the world mark this important week and show their respect for our seniors.

In local communities, Age Concern and other providers of Elder Abuse and Neglect Prevention Services have activities planned to mark this week.


  • Put up posters and balloons
  • Hold a special purple morning tea
  • Wear your purple ribbon
  • Dress in purple
  • Spend some time with a special senior in your life
  • Help at a local community or a voluntary organisation
  • Purple flash mob!
MSD Papatoetoe dressed in purple

MSD's Papatoetoe Hunter's Corner Service Centre mark WEAAD.

Images for use

You can download or copy the following images.

There are posters, banners and an email signature as well as images.

They can be shared on Facebook and Twitter to build awareness.  The links are below:

Always Respected. Elder Abuse Awareness Week - 15 - 22 June
MSD Hamilton group for WEAAD

MSD's Hamilton Contact Centre shows its support against #elderabuse.

Seeking help

If you or an older person is in immediate physical danger, call the Police on 111.

The Family Violence information line is 0800 456 45.

It is available seven days a week, from 9am - 11pm, and there's an after-hours message redirecting callers in the case of an emergency.

Remember to check-in on older people – if you haven’t seen them or if you notice the person is becoming increasingly withdrawn, talk to them and ask them if they’re OK.

For specialist information and support, visit www.areyouok.org.nz.